WHO WE ARE
What we do
Lion is a leading beverages company in Australasia, with fast-growing operations in the United States and United Kingdom. We produce, market, sell and distribute alcoholic and non-alcoholic drinks and operate microbreweries worldwide.
From humble Aussie and Kiwi beginnings, our ambitions are increasingly global, with a portfolio of beloved brands and venues in markets across the world. Our Lion Australia, Lion New Zealand and Lion Little World Beverages brands span beer, cider, wine, spirits, and kombucha. Alongside our own brands, we’re joining forces with like-minded souls who share our passion for brewing the best, not being the biggest.
Exceptional drops, trusted brands, vibrant venues and innovative new products: we’re motivated by a mission to bring people together to be sociable and live well, and our products are right at the centre of life’s sociable moments.
Lion Group is a wholly-owned subsidiary of Kirin Holdings.
Growth & Innovation
Fuelled by a passion for innovation ignited by the legends of our past, we’re constantly challenging ourselves do more and go further.
While beer was our first love, we’ve been investing in and expanding into new categories for long-term growth, including coffee, kombucha and gin.
And we’re now taking a little of our best to the rest of the world, rapidly growing with new international brand acquisitions, new venues and new distribution agreements.
We recognise the scale and pace of change impacting our industries so we established our Lion Growth Hub in 2019 to help Lion thrive today and tomorrow. The Growth Hub is a dedicated team of specialists focused on digital experience, breakthrough innovation and advanced analytics to set Lion up for future growth.
In Australia and New Zealand, our contribution to local and national economies is significant, at around $4.9 bn.
It’s through the employment of our people, sourcing and other investments, as well as indirectly through the immense value we generate in the agricultural, retail, tourism, hospitality and transport industries. We also make a major investment in sports and the arts through our sponsorship and marketing activities and pay well over a billion dollars in taxes to governments each year.
Our core purpose is defined by the value we deliver for society and is central to delivering our business strategy.
We invest heavily in sustainability, ensuring sustainable decisions are made at every stage of our products’ journey. It’s about doing the right thing for the long term, and it’s our vision for a better future.
Supporting Better Choices
We encourage the responsible enjoyment of our beverages, partnering with industry organisations like DrinkWise and Cheers! to help people better choices when drinking.
We have a strong portfolio of premium brands, encouraging people to savour the flavour and not drink for effect, and we’re continually increasing our lower alcohol and non-alcoholic beverage products.
Careers at Lion
Every day at Lion, collaboration powers our business. We never stop looking for ways to make genuine connections with our customers. We believe our people have it in them to achieve something outstanding.
Formed by the amalgamation of some of Australia and New Zealand’s most celebrated beverage companies, Lion has a rich local heritage.