User Generated Content (UGC) Guidelines

We are committed to the responsible promotion and consumption of alcohol. We moderate User Generated Content (UGC) and will remove any material that:

• Condones irresponsible drinking
• Promotes excessive or underage alcohol consumption
• Is deemed rude or offensive, or demeans any group or person
• Depicts the consumption of alcohol and engagement in a potentially hazardous activity
• Has strong or evident appeal to people under 18 years old - please do not share our content with anyone underage
• Could be considered spam or advertising
• Could be deemed as deceptive, owing to an undisclosed relationship with Lion brands
• Violates any law or regulation or violates any intellectual property right of another person
• Posts that breach any standards for alcohol advertising as set out by the ABAC Scheme
• Could be considered defamatory, indecent, offensive, profane, misleading, unlawful or threatening either to other users or to our brands

Forward Advice Notice:
Please only share our content with those who are of legal drinking age.

Responsible Drinking:
Please enjoy our brands responsibly.