Iconic Aussie beer, XXXX is making waves with the launch of their limited-edition personalised Budgy Smugglers and swimsuits, designed for proud Aussies everywhere.
Available nationally, whether it's hitting the beach, pool, or backyard BBQ, Aussies can now rep their postcode in style and show off local pride like never before. This unique collection lets people customise their swimwear with the postcode of their choice, making each piece a one-of-a-kind.
With summer around the corner, it’s going to be the perfect time to show off the Budgy’s. Whether it’s representing the mighty Milton in 4064, the 2026 postcode sitting along the grassy knolls at Bondi Beach, or the 3182 postcode on St Kilda beach, there’s a pair of smugglers or a swimsuit for everyone.
Joining forces for an epic encore, this collaboration is the second time XXXX and Budgy Smuggler have teamed up on a limited-drop collection - this time with the added touch of personalisation to celebrate the many different ways people highlight pride in their origin.
“Our love for the Aussie summer runs deep, and what better way to celebrate it than by launching this bold, personalised swimwear collection,” says Andie Tickner, Cultural Collaborations Leader at Lion Australia. “It's a fun, cheeky way for Aussies to wear their pride, whether they're by the water or cracking a cold XXXX with mates."
Available in two different designs, featuring the iconic four red Xs, recognisable tinnies that Queenslanders know and love, alongside personalised postcodes, the sought after range of swimmers are expected to fly.
Jimmy Exelby, Head of Partnerships at Budgy Smuggler said, “There’s nothing more Australian than a pair of Budgy Smugglers with a personal twist. By adding your postcode, we’re giving Aussies the chance to show off their local pride and make summer that little bit more fun. Whether you’re splashing in the surf or lounging poolside, these custom pieces bring personality and style to the Aussie summer! Get in quick!”.
The XXXX Smugglers and Smugglettes are available now via https://budgysmuggler.com.au with the smugglers having a $70 RRP, while the smugglettes RRP at $110.