December 1, 2023 – Iconic Launceston Brewery, James Boag, is thrilled to announce the launch of highly anticipated “Boag’s St George 3.5” – a contemporary mid-strength lager that marks a fresh chapter in the brewery’s storied history.
Boag’s St George 3.5 is a distinctive mid-strength variant of the original full-strength St George, delivering a modern and refreshing new flavour profile.
Meticulously crafted in Tasmania, this release marks the first on tap addition to the James Boag lineup since 2004, with select Tasmanian venues trialling the product over summer.
Lion’s Tasmanian State Sales Manager, John Burchill said, “James Boag is synonymous with Tasmania, it’s fantastic to add another great brew to our already impressive lineup.
“The introduction of St George 3.5 underscores our commitment to answering the evolving preferences of beer drinkers.
“Every drop of Boag’s St George 3.5 will be brewed in our brewery in Launceston,” John Burchill said.
“Excitingly, we’re already receiving fantastic feedback from consumers and customers alike and look forward to many more Tasmanians enjoying a Boag’s St George 3.5.”
Boag’s St George 3.5 is available on tap at select establishments across Tasmania now.
ENDS
Media contact:
Caitlin Donaldson, 0475 672 696
About Lion
Lion is a leading beverage company headquartered in Sydney, Australia. With origins dating back more than 180 years, Lion is known for its commitment to quality, craftsmanship, community and sustainability, and recently became Australasia’s first large-scale carbon neutral brewer. Lion is a pioneer in brewing and continues to innovate across a range of adult beverages. Its core beer portfolio includes many locally loved brands in Australia and New Zealand such as XXXX, Little Creatures, James Boag, Stone & Wood, Emerson’s, Speights and Panhead, and a growing craft beer presence in the US, having brought New Belgium and Bell’s Brewery into the fold. Lion also has an enviable portfolio of NZ wine brands, a premium fine wine business in North America, a craft spirits distribution arm in Australia in Vanguard Luxury Brands, and recently fully brought world-class distillery Four Pillars Gin into the fold. Lion employs more than 4,000 people across its markets.
