August 24, 2023: Iconic West Australian beer brand, Swan, has announced the highly anticipated return of its legendary Swan Gold.
Due to countless customer requests over many years, the West Australian icon is making a comeback, after almost two decades.
Swan Gold is a crisper than crisp, easy drinking, full flavoured Mid Strength lager with all the beloved Swan hallmarks that WA drinkers love.
Lion’s WA Field Sales Director, Danny Connolly said, “Swan is synonymous with West Australia, but for too long drinkers in WA have only been able to enjoy a pint of Swan Draught.
“Lion is proud to bring back this icon of West Australian brewing, almost 20 years after it disappeared from pubs.
“Currently stocked in over 120 venues across WA, Swan Gold is being rolled out in an additional 20 venues per week.
And so far, West Australian’s are embracing the old favourite.
“With over 30 thousand litres sold to date, Swan Gold is proving once again that West Australians love Swan beer in all its forms.
“It’s great to be able to introduce a new generation of drinkers to this iconic West Australian beer,” Danny Connolly said.
Swan Gold is exclusively available in pubs across Western Australia.
ENDS
About Lion
Lion is a leading beverage company headquartered in Sydney, Australia. With origins dating back more than 180 years, Lion is known for its commitment to quality, craftsmanship, community and sustainability, and recently became Australia’s first large-scale carbon neutral brewer.
Lion is a pioneer in brewing and continues to innovate across a range of adult beverages. Its core beer portfolio includes many locally loved brands in Australia such as XXXX, Little Creatures, James Squire, Stone & Wood, Tooheys and Hahn.
