James Squire releases its first low carb beer, Stride, with half the carbs of a regular pale ale
24 August 2023, Australia’s first brewer, James Squire, is bringing its brewing credentials to an increasingly thirsty audience looking for low carb beer alternatives. The new James Squire Stride is a flavourful low carb pale ale, with only 3.6grams of carb per bottle.
From a brand renowned and trusted by beer lovers for its quality, the flavour of James Squire Stride plans to disrupt the low carb beer market. As the category’s popularity continues to skyrocket* perceptions of flavour and quality missing from low carb beers continues to circulate with beer drinkers.
Made from 100% grain ingredients, James Squire Stride is a clean refreshing low carb Pale Ale. Created using only Australian Pale and Munich Malts with a dash of Wheat, tangerine and tropical stone fruit notes form the aroma and top notes while Mosaic and Galaxy hops deliver hints of passionfruit and citrus.
Albertus Lombard, Brand Director – Premium at Lion Australia, said entering the low carb beer space was an exciting opportunity for James Squire.
“Stride has been carefully crafted by our brewers to deliver a low carb pale ale that has all the flavour of a pale ale that you’d expect from James Squire. We know that there’s limited low-carb beer options on the market in Australia, and with James Squire’s innovation credentials, it was a no brainer for us to launch into this space. James Squire Stride gives beer drinkers the option to drink a low carb beer that packs a punch in flavour that craft beers are known for, without compromising on quality and taste.”
“James Squire Beers aren’t your run of the mill beers. They’re flavourful and balanced, a step above others, and perfect for any occasion.” continued Lombard.
The James Squire Stride beer joins the James Squire portfolio including 150 Lashes, Broken Shackles, Ginger Beer and Zero.
James Squire Stride has an ABV of 4.2% and will be available to purchase in 330ml bottles in leading liquor stores across Australia and within James Squire brewhouses, RRP starts from AUD$54.99 per case and AUD$20.99 per six pack.
ENDS
Notes to Editors
Media enquiries:
Beth Cullen
Thinkerbell, on behalf of James Squire
bethcullen@thinkerbell.com
0498 660 157
About James Squire
Established in 1806, James Squire became Australia’s first brewer through risk taking and hustling to taste it all. Over 200 years later, his legacy lives on today with a range of delectable craft beers that are far from ordinary. With the same dedication to quality and desire to pioneer the best of flavours, James Squire beer and cider have been an easy choice for drinkers to step up on any occasion. Like with our 150 Lashes, a clean-finishing, Australian-style cloudy pale ale for cracking refreshment. To this day, we continue our curiosity and hustle to open up a new, more refreshingly flavourful world for those that seek it.
About Lion
Lion is a leading beverage company headquartered in Sydney, Australia. With origins dating back more than 180 years, Lion is known for its commitment to quality, craftsmanship, community, and sustainability, and recently became Australasia’s first large-scale carbon neutral brewer. Lion is a pioneer in brewing and continues to innovate across a range of adult beverages. Its core beer portfolio includes many locally loved brands in Australia and New Zealand such as XXXX, Little Creatures, James Squire, Stone & Wood, Emerson’s, Speights and Panhead, and a growing craft beer presence in the US, having brought New Belgium and Bell’s Brewery into the fold. Lion also has an enviable portfolio of NZ wine brands, a premium fine wine business in North America, a craft spirits distribution arm in Australia in Vanguard Luxury Brands and Yarra Valley-based Four Pillars Gin. Lion employs close to 4,000 people across its markets.
