16 March, 2023

    How Good! Hahn Reveals New Ultra Low Carb Beer

    Hahn releases new Hahn Ultra Low Carb lager with <1g of carbs per serve

    14 March 2023, Beverage company Lion, has announced the national release of its new Hahn Ultra Low Carb beer. A refreshing first for the Aussie brewer, Hahn Ultra Low Carb has an impressive less than 1g carbs per bottle without compromising on great taste – an ideal product for the more mindful beer lover.

    For Hahn, the purveyor of innovative beer since 1987, this is its most impressive low carb beer recipe to date. The recipe has been carefully crafted with simple natural ingredients that are brewed for longer to remove as many carbs as possible, and reward beer devotees with a delicious beverage that delivers on taste.

    Hahn Ultra Low Carb serves a delicious balance of flavours at only 87 calories per serve, and if people follow a balanced lifestyle, this is the mindful option that won’t undo all that good work.

    Hahn Head R&D Brewer Graeme Gibson comments “With no compromise on the malty beer taste, the beer profile result is a perfect balance of flavour and easy drinking crispness, with ultra low carbs and a low bitterness. It’s made for those who want the rewarding taste of beer, but don’t want to blow out on carbs and calories…”

    Chris Allan, Head of Marketing – Core Beer of Lion Australia, said Hahn has hit the nail on the head with its lowest carb beer yet.

    “Listening to the desires of those who are trying to make mindful choices, Hahn has worked hard to develop its lowest carb lager to date without compromising on flavour. We know the market demand is extremely high for people seeking these types of products , so we’ve addressed this need with Hahn Ultra Low Carb.”

    In 2017, the global low carb beer market was valued at US$166.7 billion with expectations to grow at a compound annual growth rate (CAGR) of 7.3% from 2017 – 2025*. The demand for limited carbohydrate content in beers has been growing exponentially as an increasing amount of consumers grow conscious of moderating their consumption of carbs.

    “There’s so much room to play in the low carb category and we’re excited to continue innovating in this space. Hahn continues to keep great taste at the forefront of its products by listening to consumers and creating beers they enjoy,” continued Allan.

    The Hahn Ultra Low Carb range joins the portfolio from the Hahn Brewery including Light, Low Carb, Mid Strength and Gluten Free.

    Hahn Ultra Low Carb will be available to purchase in 330ml bottles in leading liquor stores across Australia. RRP starts from AUD$55 per case and AUD$19 per pack.

    For more information, visit



    Imagery can be downloaded HERE


    Media enquiries:

    Francesca Di Stefano

    Thinkerbell, on behalf of Hahn

    [email protected]

    0438 656 328


    Notes to Editors

    *Low Carb Alcohol Market Size And Forecast, By Product (Beers, Spirits, Wine, Champagne), By Distribution Channel (Distribution/Hypermarkets, Hotels/Clubs/Bars, Specialty Stores) And Trend Analysis, 2015-2025


    About Hahn

    Established in 1987, Hahn was born out of a pioneering spirit, passion for innovation and a determination to brew the best beer possible for the good of the nation. Inspired by the latest technology and the finest quality ingredients we’ve built a range of beers with three key things in mind… great taste, crisp refreshment and a balanced lifestyle. We focus on delivering the good stuff, so you can get on with enjoying the good life. How Good.

    About Lion

    Lion is a leading beverage company headquartered in Sydney, Australia. With origins dating back more than 180 years, Lion is known for its commitment to quality, craftsmanship, community and sustainability, and recently became Australasia’s first large-scale carbon neutral brewer. Lion is a pioneer in brewing and continues to innovate across a range of adult beverages. Its core beer portfolio includes many locally loved brands in Australia and New Zealand such as XXXX, Little Creatures, James Squire, the Fermentum family of brands including Stone & Wood and Two Birds, Emerson’s, Speights and Panhead, and a growing craft beer presence in the US, having brought New Belgium and Bell’s Brewery into the fold. Lion also has an enviable portfolio of NZ wine brands, a premium fine wine business in North America, a craft spirits distribution arm in Australia