19 December, 2022

    Boag’s Crowned The Official Beer Of The Taste of Summer

    One of Tasmania’s most iconic brews has once again been given the coveted status of official beer of the Taste of Summer.

    Taste of Summer’s Jarrod Nation said the choice was clear.

    “We want the Taste to celebrate everything that’s great about Tasmanian produce and Tasmanian producers,” Mr Nation said.

    “We’re proud to have Tasmania’s most iconic and best brewer on board. What resonated with us is Boag’s passion for Tasmania including using many local ingredients, employing locals, and supplying hundreds of hospitality venues with fresh beer.

    “It’s important that Taste supports producers from right around the State. This year we have producers from the far North-West to the deep south and everywhere in between.

    “Apart from that, there is nothing that beats having an icy cold Boag’s on a hot day at the Taste.”

    James Boag’s State Sales Manager, John Burchill said: “The team at Boags are really excited that our delicious beer will again be showcased at this sensational event.

    “Last year we served about 8,000 ice cold stubbies and the team at Boags are busy brewing fresh beer for the event as we speak.

    “Patrons this year can expected to enjoy Tassie’s favourite, Boags Premium along with St George, XXX and Boags Light.

    “We know we make cracking beer here at James Boag’s but we also know that without the great support of loyal Tasmanian beer drinkers we wouldn’t be here today, so a big cheers to you all!”

    Deputy Premier and Launceston local, Michael Ferguson, said Taste of Summer is another great way to show off our world-class food and beverages like James Boag’s beers, with a focus on showcasing Tasmanian produce and entertainment.

    “Tasmania is home to some of the best food and beverages in the world, and it’s fantastic to have so many Tassie producers in one place showcasing their produce,” Deputy Premier Ferguson said.

    “Getting out and about over the holiday period is an iconic part of Tasmania’s summer calendar, and the Taste of Summer is a wonderful festival for Tasmanians to enjoy while also supporting our visitor economy.”

    Mr Nation said that there would also be a number of local craft brewers featured at the Taste as well.

    “We’ve got something for everyone at this year’s Taste and the best of Tassie’s brews

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