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    16 September, 2022

    White Claw® Launches Limited Edition Pineapple Flavour

    A tropical tide is headed Down Under with White Claw®, Australia’s #1 hard seltzer, announcing the release of a limited-edition Pineapple flavour to Australian shores this Summer.

    Voted the number 1 flavour choice in recent research, consumers asked, and White Claw® is delivering with the ultimate Aussie summer flavour.

    Made with sparkling water, triple distilled spirit and a hint of natural Pineapple – a well-known and loved Australian summer flavour – White Claw® Pineapple is sure to be a fan favourite.

    With an exceptionally clean finish and a refreshing hint of sweetness, White Claw® Pineapple is juicy, tropical and sessionable. It also offers consumer a more mindful choice at the esky, at just 95 calories a can and gluten free.

    Previous White Claw limited edition flavour drops have been overwhelmingly well received, with fans eager to get their hands on cans and try the new flavour ASAP. White Claw® is expecting a similar response to Pineapple on the release date set for Monday September 26, 2022.

    White Claw® has quickly established an impressive following in its short time in the Aussie market and as Ed Jamison, Brand Director said, “watch this space …” because the White Claw® wave is building.

    “We’re into our third year in-market this October and the last two years have seen such incredible success for the brand with over 27 million cans of White Claw® sold since launch.

    “We wanted to continue White Claw®’s momentum over summer with a limited edition drop of Pineapple. Tropical flavours are trending at the moment and 56% of RTD drinkers say that new flavour releases are the most important factor in keeping them interested.

    “We’ve heard what the people want! That’s why we’re releasing the ultimate summer flavour in White Claw® Pineapple, made for long weekends, hot afternoons, sunset sessions and good times with mates all summer long. “

    White Claw® has established itself as a mindful choice amongst RTD drinkers; delivering to current consumer needs and those seeking brands that fit with their lifestyle; integrating their social activities with a healthy, balanced life.

    Australia’s newest flavour, White Claw® Pineapple, will join the much-loved OG favourites on the shelf this summer, with Mango, Watermelon, Natural Lime and Ruby Grapefruit already embedded in memories with mates across the country.

    White Claw® Pineapple will be available at Aussie bottle stores and coastal bars from Monday September 26 at RRP$24 for four, so people can get their hands on the limited edition drop it before its gone and join the tropical tide this summer.

    About White Claw® Hard Seltzer
    Made without compromise. Crafted with sparkling water, triple-distilled spirit and a hint of natural fruit flavour, to deliver a wave of pure refreshment and a hard seltzer like no other. White Claw hard seltzer. @WhiteClawAu #WhiteClawAu #BringTheWave

    White Claw® is distributed nationwide via Lion. Contact your local Lion representative for more information, or head to @WhiteClawAu for all the latest news and inspiration for how you can claw more out of your summer.

    -Ends-

    MEDIA CONTACTS
    KATHLEEN RAYMENT
    Two Palms Media

    Kathleen.rayment@twopalms.com.au
    +61 432 915 262

    KARRI GRAF
    Two Palms Media

    karri.graf@twopalms.com.au
    +61 430 992 115