An unbelievable installation of a very stuck truck in a Sydney CBD laneway has been unveiled by Furphy this week.
The 7.8 tonne Furphy truck, which is wedged upright on Little Hunter Street, was commissioned by Furphy to celebrate the interstate rollout of new Furphy Crisp Lager.
“Furphy is all about unbelievable storytelling and the ‘what the truck’ installation is a fitting way to get people talking about Furphy Crisp Lager,” said Malcolm Eadie, Lion Portfolio Director for Craft and Premium Beer.
The Furphy Crisp lager has recently rolled out interstate across Australia from its native state Victoria, where it launched in 2020. Furphy is offering drinkers a free six-pack of Furphy Crisp Lager via BWS bottle stores.
Beer lovers can visit furphybeer.com.au/whatthetruck to redeem the offer, available until stocks last. Terms & conditions apply. Always enjoy Furphy responsibly.
ENDS
For further information please contact:
Media enquiries:
Francesca Di Stefano
Thinkerbell, on behalf of Furphy
[email protected]
0438 656 328