Heineken® has launched a global advertising campaign to celebrate the holidays, entitled “Celebrations”, in Australia.
The campaign celebrates being reunited with loved ones during the holiday season – even if coming back together doesn’t quite go to plan. Australia will be bringing the campaign to life across TV, online. out of home, social media and with customers throughout November, December 2021 and January 2022.
Watch the new commercial below.
Around the world, people are starting to make plans for the holiday season. For many of us, comfort will be found in seasonal traditions, even if they include the time-old, petty disagreements and fleeting annoyances that reinforce the bond we have with friends and family.
The films show typical festive scenarios between family members and friends that many of us can relate to, from the stress of organising New Year’s Eve plans, to the non-stop admin required to be an attentive host. Although these moments may not go to plan at the time, they are ultimately cherished and appreciated – and a precious reminder of what it means to be together again for the most anticipated holiday season yet. After all, the perfect holidays are anything but perfect.
Daniella Iebba, Heineken® Director Communication Global Brand, said: “As the world continues to re-adjust and move towards a return to some normality, this creative is a playful perspective to what it means to be reunited and able to spend the holidays together. “Celebrations” highlights even though we are out of practice at socializing it doesn’t matter because we are together, the familiar annoyances are the moments that, in fact, make our memories more personal, and contribute to the wider festivity and holiday cheer. It’s these little things that make the holidays special, and Heineken® are here to help ensure that the good times can continue as normal.”
Heineken® Australia Country Manager Willemijn Sneep said: “As Australians finally reunite with friends and family that have been out of reach for so long, it will be the summer of reunions and Heineken® is here to celebrate Aussies getting back out and about”.
The campaign includes 15 and 30 second films, along with digital and social assets and out of home that will be launched in multiple countries including Singapore, Malaysia, South Africa, Canada and China during the 2021-22 holiday season. The film can be viewed on TV, online and across social media and is available in different formats.
Synonymous with social experiences since 1873, Heineken® understands the value of social life now more than ever. For more information on the campaign, visit www.heineken.com.
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