Furphy and parent-company Lion announce national ‘Vaxxed to the Pub’ initiative to support Australian hospitality sector.
Geelong born and brewed beer, Furphy has today announced a national initiative to reward double-jabbed Australians with a free glass of Furphy when pub and club doors safely reopen.
As a way to boost jabs in arms throughout the country and in line with official health advice, Furphy will shout the first beer* for fully COVID-19 vaccinated punters at participating watering holes. As part of a broader commitment to Australia’s hospitality sector which has been financially impacted by the COVID-19 pandemic, Furphy and Lion are calling for the nation to get ‘Vaxxed to the Pub’. The call is particularly for city workers to support those venues hit the hardest, and to reconnect over a session of yarn spinning and refreshing ale, down at the local.
To kick off the initiative, Lion has offered its people located throughout Australia an afternoon off to spend at the pub when re-opening is safely ticked off by health authorities. Lion is encouraging other companies to follow suit if they can and get involved by giving their workforce a ‘Vaxxed to the Pub’ early mark sometime soon, and only when safe to do so.
“We’re urging our fellow Aussies to roll up their sleeves and get double-jabbed so that we can start to bring much needed business back to our struggling hospitality sector. Lion has committed to giving our employees an afternoon at the pub once reopened so that they can share stories and a couple of long overdue cold ones together in person,” said Lion Managing Director James Brindley.
“We want to encourage all Aussies who can to get fully vaccinated. We can’t wait for the Furphys to flow once more and give some much-needed foot traffic to our hospitality mates,” added Brindley.
In strict adherence with official advice and TGA rules, Furphy will offer a free Furphy Refreshing Ale or Furphy Crisp Lager at participating venues via the Myy App for those who prove that they are fully COVID-19 vaccinated. The offer will be available from 1 October to 31 December 2021, when official health orders allow participating venues to re-open safely and where local promotion rules permit. To redeem the offer from 1 October, all fully vaccinated Australians will simply need to do is download the Myy App and follow the instructions. Club or pub operators can talk directly to their Lion representative about how to get involved. To find out more about the initiative and to see promo T&C’s visit www.furphybeer.com.au/vaxxed.
ENDS
Offer limited to Aus. (excl. NT) res. 18+ that are fully vaccinated under the Australian National COVID-19 program on the advice of a health practitioner. Offer commences 1/10/21 9am AEST & ends 31/12/21 11:59pm or when allocated gifts are exhausted, whichever is earlier. Offer must be redeemed via the Myy App at participating venues only, subject to health orders. Limit 1 beer/person. For full terms see www.furphybeer.com.au/vaxxed.
For more information, assets or interview opportunities please contact:
Natalie Duncan
Thinkerbell:
Tel: 0404 185 537
Email: [email protected]
