15 April, 2021

White Claw® Brings America’s Cult Favourite To Aussie Shores

BUT WILL WHITE CLAW® BLACK CHERRY STACK UP TO ITS US HYPE? 

ONLY AUSTRALIAN TASTE BUDS CAN DECIDE…

America’s #1 White Claw® flavour is breaking onto Australian shores April 28. Now it’s time for Aussie drinkers to weigh in – will they be Team Black Cherry or Team OG?

Black Cherry: a US fan favourite but to Aussies a foreign flavour, with local drinkers expressing their views loudly on what has previously been deemed a polarising flavour. Since launch White Claw® has received a huge number of requests for the flavour and in recent social polls Black Cherry outperformed all other popular flavours. For local fans, their FOMO wishes are about to be granted – the question is, will the rest of Australia join Team Black Cherry?

White Claw® invites Aussie drinkers to find it, taste it and decide whether the world’s most talked about White Claw® Hard Seltzer flavour will become their new favourite drop or if they’re all about Australia’s OG flavours – Mango, Lime & Ruby Grapefruit.

White Claw® is giving a limited number of fans exclusive access to be among the first to try Black Cherry. Bespoke Black Cherry vending machines will house 100 cans only, allowing brand lovers the first chance to taste it and choose their team – sparking the flavour debate ahead of launch. Vending machines will be popping up at the Harbord Hotel Sydney, X-Cargo Brisbane and The Garden Leederville Perth, so gather your tribe and head there from 1pm until gone, on Saturday 24 April.

Based on the brand’s launch success this limited-edition flavour won’t be around for long so don’t miss your chance to taste it and tell us if it’s your favourite drop yet!

Delivering the ultimate wave of pure refreshment, White Claw® Black Cherry can be found nationwide at Australia’s favourite coastal bars and all good liquor stores from 28 April for a limited time only.

Which team will Australia choose? #WhiteClawBlackCherry OR #WhiteClawOG

ENDS

For further information, images or product please contact:

Hannah Evans I hannahevans@liquidideas.com.au I 0424 083 499

Jess Nutt I jessnutt@liquidideas.com.au I 0450 933 491

whiteclaw.com I @whiteclawau I #WhiteClaw #WhatsYourWhiteClaw