Australia welcomes a star on the rise – Voodoo Ranger. He’s part man, part myth and all IPA. Aussies will be able to grab this true Ranger-style ‘bold and juicy’ India Pale Ale (IPA) at Dan Murphy’s and other leading retail stores from March.
Hailing from the globally renowned New Belgium Brewing of Fort Collins, Colorado, USA, Voodoo Ranger has gained cult status thanks to its edgy, disruptive personality and great tasting range of full-flavoured IPAs.
This mysterious new arrival down under is best summed up by USA craft beer lover and skeleton fanatic, Kyle Bradshaw, New Belgium Brewing’s Director of Brand Marketing:
”Dearest Australia, you gave us the genius of AC/DC and the golden god that is Chris Hemsworth. Crocodile Dundee [ahem] moved to the USA too! Now America is giving you a star in return, Voodoo Ranger – our most famous craft beer influencer, fashion icon and corpse! He’s a handful of juicy goodness and just the perfect amount of bitter.”
Voodoo Ranger was designed to attract a new generation of beer drinkers that were craft-curious and looking for a refreshing and fun alternative to an overly serious craft category. Born dead in the USA, now brewed fresh in Australia and packed full of fresh hop flavour, Voodoo Ranger will be gracing Australia with his ‘OG’ Voodoo Ranger IPA.
Voodoo Ranger IPA (6.8% ABV) is a perfectly balanced west-coast dry-hopped IPA bursting with notes of guava, mango and pineapple with a delicately bitter finish.
Voodoo Ranger IPA cans (355mlx4x4) will be available in Dan Murphy’s stores nationally and other leading retailers from 22 March. Voodoo Ranger IPA will be seeded on tap initially in selective crafty establishments across Sydney, Melbourne and Perth only, before rolling out nationally later this year.
Live Rangerously through @voodoorangerau #liverangerously
For further information please contact:
Neha Lokesh | firstname.lastname@example.org | 0470 580 215
Frankie Gallucci | email@example.com | 0400 155 958