As one of Australia’s largest branded food and drink businesses, we are taking a leadership position by improving our products, inside and out, and championing their natural goodness.
We think it’s unacceptable that – despite the obesity problem – Australians aren’t getting the nutrition they need. One in 10 children and three in 10 adults don’t have breakfast each morning, before school or work. Only 1 per cent of teenagers get their recommended daily intake of fruit without juice, and 80 per cent of Australian adults don’t get their recommended daily intake of dairy.
Our Goodness Promise (formerly known as the Goodnes Project) was launched in August 2015. Almost everything we make comes from Australian farms, and is highly aligned to consumers’ desire to eat better quality, less processed and more wholesome food.
We are enhancing the nutritional credentials of a range of our products better positioning them for success with a new generation of consumers. We’re confident this initiative will deliver significant value over the years to our customers, farmers and Lion.
Our Goodness Promise underpins our mission to bring “more natural goodness to every Australian every day.” We have audited our entire portfolio against our Goodness Promise nutrient criteria and we have announced that over the next five years we will deliver significant reductions in salt, sugar and fat content. We will also be lifting the bar higher on artificial colours, flavours and added fructose in our children’s products.
- Reduce added sugar across our whole portfolio by 10 per cent
- Reduce added salt in our cheeses by 5 per cent
- Reduce total fat by 10 per cent across all products in our ‘treat’ category
- Never add ’artificial’ trans-fats to anything we make
- Eliminate all artificial colours, flavours and added fructose, and maintain our ban on artificial sweeteners, across our kids’ products.
We expect our commitments will remove about 9 tonnes of salt, 1,400 tonnes of sugar and 600 tonnes of fat from the national diet each year when fully implemented, without any taste and quality compromise.
By 2019, 80 per cent of everything we make will either be in our ‘best’ or ‘good’ for you product categories – with fewer ‘treat’ products, according to rigorous nutrient criteria peer-reviewed for Lion by the CSIRO and Deakin University. This will bring more goodness and balance to our portfolio of products for consumers to enjoy more often.
We have started making changes already – and we’re seeing how small improvements can make a significant difference. For example, we have reduced sugar in our leading yoghurt brand Yoplait, and are reducing added fat in our Dairy Farmers’ Thick & Creamy yoghurt.
We will also roll out the Health Star Rating (HSR) front-of pack labelling system across the retail portfolio, beginning with our largest categories of milk and juice. This will be supported by information to help consumers make better and more informed product choices. Our commitment is to have the HSR on 100% of our retail portfolio by 2018.
We look forward to working closely with our customers, suppliers and stakeholders to deliver these significant commitments and taking a leadership position on health and nutrition.
For more on Our Goodness Promise visit our website at http://www.lionco.com/sociability-living-well/supporting-better-choices/our-goodness-promise