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Supporting Better Choices

We believe the reach of our brands means we can play a direct role in improving the food and beverage choices of Australians and New Zealanders. Through better-for-you innovation and broadening our product options, we aim to do just that.

Our Goodness Promise (formerly known as The Goodness Project)

We believe it’s unacceptable that – despite the obesity problem – many Australians aren’t getting the nutrition they need.

We know that too many kids are going to school without a proper breakfast.  Only 1% of teenagers get their recommended daily intake of fruit without juice, and 80% of Australian adults don’t get their recommended daily intake of dairy.

Almost everything we make comes from farms, and the reach of Lion’s repertoire of natural dairy and juice products means that we can play a direct role in improving the choices and the health of Australian families.  In fact, the mission of our Dairy and Juice businesses is to deliver more natural goodness to every Australian, every day.

To deliver on this, we are taking a leadership position to improve not only what’s inside our products, but what’s outside them too, with packaging and other supporting initiatives to make it easier for consumers to make healthier choices for themselves and their families.

We believe that…

Dairy is the best way to start everyone’s day

A small glass of 100% juice a day can help every Australian achieve their recommended daily intake of fruit


All afternoon snacks should be a high protein yoghurt or a low GI juice, not a chocolate bar or a cola

The only drinks at the checkout should be milk, water or 100% juice

The best post workout protein boost you can get is flavoured milk

The best food and drink comes straight from the farm

When milk costs less than water there is something wrong!

We have audited our entire portfolio and set ourselves some clear targets and commitments to help us provide a range of products to meet the health and nutrition needs of Australians. Our intent is to give people options to help them to balance their diet and more information about the products they are consuming, while still having a little fun and indulgent goodness.

To read more about our beliefs and commitments please download Our Goodness Promise booklet here or watch our short video here

  • Our Goodness Promise Guidebook

    Learn all about Our Goodness Promise commitments, including our portfolio targets and our position on a range of nutrition matters, in the Guidebook.

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  • Promise Overview

    If you’re short on time you can learn about Lion’s Goodness Promise commitments in a flash with our Goodness Promise Overview.

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  • Our Nutrient Criteria

    Our Goodness Promise is underpinned by robust nutrient criteria, based on local and international scientific and government standards and reviewed by independent experts.

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  • Our Goodness Promise Video

    Lion is taking a leadership position to improve not only what’s inside our products, but what’s outside them too, making it easier for consumers. Watch the video here.

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