Our core purpose is growing sociability and wellbeing in our world.
Whether it’s a meal with the family or good times at the pub with mates, our products accompany life’s sociable moments. Australia and New Zealand are vibrant, sociable countries and we are proud of the role our products play in the day-to-day life of people right across the Tasman.
Sociability is a core driver of the way we do business. Through our brands, marketing and business operations we promote positive social interaction and play our role in encouraging responsible food and beverage consumption in the community.
We pioneered the lower-than-full-strength category in Australia through our market-leading mid-strength beer XXXX GOLD – now the largest beer brand in the country – and Hahn Premium Light, the country’s leading light beer. One out of every four beers purchased in Australia is now lower-than-full-strength and we have taken this success to New Zealand, where we launched the country’s first mid-strength beer, Steinlager Edge, in 2009.
Dairy, juice, soy and the responsible enjoyment of alcohol beverages are all part of a healthy lifestyle for many people, and when enjoyed in moderation, our combined portfolio of food and drink brands can benefit wellbeing. Dairy foods for example are the richest source of calcium in the Australian diet and can naturally provide a unique package of more than 10 essential nutrients. There is also a significant body of evidence to suggest that when enjoyed in moderation alcohol can deliver wellbeing benefits.
We believe strong brands can play a positive role in helping consumers make educated choices about the food and beverage products they consume. We take great pride in producing a range of products that taste great, are made using high quality ingredients and have the potential to genuinely benefit the wellbeing of our consumers.
Through our innovation pipeline we have led the way in delivering products that encourage positive consumption – including lower than full-strength alcohol products and nutrient enriched food and beverage products that meet specific consumer wellbeing needs.
In recent years we have introduced HeartActive milk, specifically designed with plant sterols that can help lower cholesterol, and Kids with omega-3 DHA, which can provide a child aged between 1-3 years with 75 percent of their daily omega-3 needs in just one 250mL serve.
But when we talk about wellbeing we’re not just talking about our products – we’re talking about our broader approach to business. We actively invest in the wellbeing of our people and aim to maximise community wellbeing arising from the enjoyment of our products, while playing a leading role in helping to minimise the issue of misuse. For more information, click here.
 Nielsen, March 2011
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