July 16, 2010
The Maroons have done Queensland proud with their record-breaking fifth consecutive State of Origin series win and XXXX – the State’s favourite brewer – is giving fans the chance to celebrate the team’s history-making achievement with a limited edition XXXXX (five-X) Bitter commemorative can.
It is the first time in more than 80 years that the brewer has altered the iconic XXXX logo, with the addition of a fifth ‘X’ – each ‘X’ representing one of the Maroon’s successive State of Origin series victories over the Blues.
Bill Webb, Regional Director XXXX, said: “As a proud sponsor of the Queensland State of Origin team XXXX wanted to do something significant to celebrate this momentous sporting occasion and pay tribute to the Maroons players of today and yesterday.
“The XXXX logo is a Queensland icon and the Xs in the XXXX brand have historically represented the quality of the beer. We thought, what better way to pay homage to one of Australia’s best sporting teams than elevate them to five-X status?”
The commemorative can, limited to just 80,000 cartons, will be available in major and independent liquor outlets throughout Queensland with all stock expected to be snapped up by Maroons fans in just three weeks.
For more information, images or interview with Bill Webb contact:
Chris Williams – 0414 492 562 / firstname.lastname@example.org
Shaneez Johnston – 0413 610 529 / email@example.com