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White Rabbit hops into Geelong with new brewery and barrell hall

White Rabbit today opened the doors to its new Brewery and Barrel Hall, located in the heart of the Little Creatures Brewery Village in Geelong.

3 December 2015: - White Rabbit today opened the doors to its new Brewery and Barrel Hall, located in the heart of the Little Creatures Brewery Village in Geelong.

With demand for White Rabbit beers increasing and limited space available, the Brewery made the decision to pack its bags once more and relocate from its previous home in Healesville, bringing with it the original Little Creatures brewing gear. This is not the first time the brewery has moved however; it was the original Little Creatures gear. The new home will now feature a Barrel Hall that will enable the brewing team at White Rabbit to further explore its ethos of "Fermentation with Imagination" and introduce a range of beers made with the aid of barrel ageing and blending.

Jeremy Halse, Head Brewer at White Rabbit said: "We've always been rather enamoured with old-fashioned brewing practices and balancing them with a sprinkling of new world thinking. It all began with the magic of open fermentation, and now with the gift of additional space at our new home, will continue with the wonder that is barrel ageing.

"Fermentation is the finest of all the inventions and our open fermenters provide the ultimate environment for yeast to thrive and flavour to cultivate.

"As to our new Barrel Hall, much like wine, ales take on a new depth of flavour when barrel aged. The addition of wild microflora to the beer within the barrels lends the beer added dimensions.

"Our new home in Geelong allows us to store our lovingly repurposed barrels and get to work creating some intriguing new flavours," said Halse.

The White Rabbit Brewery and Barrel Hall will be open to the public offering a unique beer tasting environment with a ‘general store’ retail component located inside, showcasing the region’s produce. It will be a space for likeminded producers to come together and collaborate. This will include a selection of hand cut meats, local olives, cheese and ploughman's platters, sitting alongside hand-crafted wares and beer goods.

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This complements the existing brewery village experience at Little Creatures where visitors can grab a meal with family and friends at the Canteen, and enjoy regular brewery tours, entertainment and an artisan market on the second Sunday of every month.

Lion Craft Director, Gordon Treanor believes the new White Rabbit Brewery and Barrel Hall is a fantastic addition to the Little Creatures Village in Geelong: "The Barrel Hall places you at the heart of our brewery. Barrels filled with ageing ales greet you upon entry, yeast dance in the visible open-fermenters and our bar features the full range along with a few specialty beers for you to explore. It’s a special place and as far as we know, unlike any other brewery in Australia."

"We think our new White Rabbit Brewery will provide another great environment to celebrate craft beer in this country, whilst bringing new guests to the Geelong region, keen to seek out what our brewery village has to offer," Treanor said.

The White Rabbit Brewery and Barrel Hall will showcase beers from the White Rabbit range including White Rabbit Pale Ale, White Rabbit Dark Ale, and White Rabbit White Ale – as well as special editions. The first of its permanent Barrel aged beers is planned for release in March, with people able to taste it at the Brewery and Barrel Hall from day one.

The White Rabbit Brewery and Barrel Hall will be open Sunday to Wednesday: 11:00am – 5:00pm, Thursday to Saturday 11:00am – 9:00pm, and is located on the Little Creatures Village - 221 Swanston Street, South Geelong.

For more information visit

whiterabbitbeer.com.au

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For all media enquiries, please contact:

Laura Portch / 0416 675 053 / lportch@respublica.com.au

Ali McNiven / 0466 090 520 / amcniven@respublica.com.au

About White Rabbit

Beginning life in the leafy surrounds of Healesville, Victoria – White Rabbit Brewery was born to be different. Occupying an imaginative space in the Yarra Valley, the brewery made use of the original brew kit from their friends at Little Creatures, plus two large, open top fermenters. As their imagination swelled, so too did production - requiring more space to play and grow, the White Rabbit team packed up their kit and set off for a new adventure in Geelong.

Now nestled in the grounds of Little Creatures Brewery Geelong, the White Rabbit Brewery and Barrel Hall open fermenters lead creative thinking in the brewery, with the brewing team working with an intriguing use of ingredients to create ales with unique and complex characters and aromas. As guests push through the doors they’ll be greeted by beautiful, salvaged and donated barrels filled with ageing ales. These ales are taking on new and complex flavours, taking both beer drinkers and brewers alike on a flavoursome, educational journey.

There are currently three White Rabbit beers available – Dark Ale, White Ale and Belgian Style Pale Ale – with more new flavours to come.