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RORY SLOANE HAS MOTHER’S DAY BREKKIE SORTED, DO YOU?

Whether you’ve slept in or forgotten to pick up the bacon this Mother’s Day, new Farmers Union Iced Coffee Edge may well save the day.

RORY SLOANE HAS MOTHER’S DAY BREKKIE SORTED, DO YOU?

11 May 2018: Whether you’ve slept in or forgotten to pick up the bacon this Mother’s Day, new Farmers Union Iced Coffee Edge may well save the day. It is the quick brekkie to go that’s made with real coffee, protein and fibre and is on the mark if you want to impress mum with a special brekkie in bed.

Adelaide Crows AFL star Rory Sloane knows that Mother’s Day is an important day of the year and is happy to be partnering with Farmers Union Iced Coffee Edge to share a secret with the blokes of SA to make Mother’s Day more special this year.

“It’s easy for us blokes to forget Mother’s Day – but Mum’s deserve a bit of love after all they do for us.

Breakfast in bed is always a good option. Lucky this year I’ve got Mum’s Day sorted, you could try putting a Farmers Union Iced Coffee Edge on the brekkie tray, it’s a quick and easy brekkie in bed for mum.”

It’s been six years since the last innovation from South Australia’s iconic Farmers Union Iced Coffee. 

Darryn Wallace, Marketing & Innovation DirectoratLion Dairy & Drinks, said this long-awaited launch was motivated by the brand’s die-hard fans.

“We know that one in three people are regularly tucking into brekkie on the go[1], but they still want their morning coffee kick,” he said.

“Farmers Union Iced Coffee Edge has been created with these consumers in mind – giving them the famous South Australian iced coffee, plus protein and fibre in one drink to tackle the morning head on.”

Packed with the same real coffee taste of Farmers Union Iced Coffee, the new brekkie to go is available in both Original and Mocha flavours, and proudly manufactured in Salisbury, South Australia.

Look out for Farmers Union Iced Coffee Edge in fridges across SA, VIC and NT from Mother’s Day 13 May 2018 - It is the quick brekkie to go made with real coffee, protein and fibre. And, as Rory says, if mum doesn’t agree this Sunday, then all the more for you!

Visit https://www.facebook.com/farmersunion/ for more information.
 

About Farmers Union Iced Coffee

Farmers Union Iced Coffee is owned by Lion Dairy & Drinks (LDD) and is manufactured in South Australia at the Salisbury Dairy Manufacturing site.

The Farmers Union story started in a big decade for South Australia. Hot on the heels of bringing the pie floater and Cold Chisel to global prominence, 1977 saw Farmers Union Iced Coffee become the next South Australian invention to make a mark on the wider world. We stand proud beside these home-grown heroes. 

Launched as an idea by a co-operative of passionate South Australian Dairy Farmers to boost milk sales, the brand has achieved icon status in South Australia and continues to be the number one selling milk based beverage in the state year after year.

Farmers Union Iced Coffee is proudly South Australian made and almost outsells Coca Cola 2:1[2] as an impulse beverage in convenience stores across South Australia.  It is a much loved icon and available in Original, Strong and One variants at supermarkets, convenience and independent stores.

 

About Lion

Lion Dairy & Drinks forms part of Lion, a leading beverage and food company with a portfolio that includes many of our region’s favourite brands. 


Lion employs approx. 6,700 people across Australia and New Zealand predominantly and takes great pride in its local manufacturing footprint, which spans 34 sites – including milk, specialty cheese, yoghurt and juice sites, dairy farms and large breweries, craft breweries and wineries. 


Lion is a company focused on long-term, sustainable growth. Lion has a clear ten-year strategy to reinvigorate their beer markets and contribute to vibrant and responsible drinking cultures; transform the dairy and juice businesses and champion the nutritional credentials of their portfolio; and build their presence in high-value categories in targeted Asian markets. To achieve this Lion invest in their core strategic assets – their people, brands, production facilities and supply chain.

 

 

 

[1]  Nature Research Breakfast Survey 2018, n=1500

[2] Source: IRI SA Convenience Scan, Value Share, MAT 10.12.17, Impulse Skus ONLY