November 30, 2011
Lion welcomes the Commonwealth Government’s positions on Recommendations 24 and 25 of Labelling Logic, which recognise the self-regulatory initiatives industry has adopted to introduce both generic and pregnancy-specific health messaging on alcohol products.
Following the initial release of Labelling Logic, Lion announced it would voluntarily adopt consumer health messages that support responsible drinking choices, including during pregnancy. Lion and other major producers have since collaborated to adopt consumer health messages developed by DrinkWise Australia. These messages will be supported by DrinkWise education initiatives.
Lion launched the labels in July on its biggest brand, XXXX GOLD, and will continue to introduce the labels to all its brands – with more than half its beer portfolio by volume already complete.
For further information please contact:
External Relations Director – Lion
02 9290 6645 / 0402 260 540