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New Survey Reveals No Beers Before Cheers

With International Beer Day just around the corner on August 1, a new survey has confirmed that there is so much more to simply enjoying the nation’s most popular alcoholic beverage1, with 75% of adult Australians embracing in a cultural ritual before taking the first sip of beer.

 

July, 2014

With International Beer Day just around the corner on August 1, a new survey has confirmed that there is so much more to simply enjoying the nation’s most popular alcoholic beverage1, with 75% of adult Australians embracing in a cultural ritual before taking the first sip of beer.

1Source: Australian Bureau of Statistics – 21 July, 2014

2 On behalf of Lion, the country’s largest brewer

The top beer drinking traditions include saying cheers (56%), shouting a round of drinks for friends (31%), pouring a drink for everyone in the group before themselves (31%), looking a drinking partner in the eye when clinking glasses (20%) and saying cheers in a different language (15%). Women beer drinkers are more likely than men to say cheers, but guys are more likely to buy a round of beers for their friends.

The survey, conducted by Galaxy Research

 

2, enlisted more than 1,000 adult Australians to find out about their approach to beer drinking rituals and experiences in the lead up to International Beer Day, a worldwide celebration of beer, on Friday 1st August.

Aussie beer drinkers are an adventurous bunch with 92% of them admitting to trying out the local brew when overseas. In fact, 77% of adult beer drinkers have also experienced at least one iconic beer experience with the most popular traditions including toasting Australia Day with friends, adding some lime for the Mexican flavour experience or simply dropping into the local brewery while overseas to see how the magic happens.

The Beer Pilgrim, a lover and discoverer of beer, recently embarked on a journey to uncover the role that beer plays in the many cultures living in Australia, and discovered that while drinking customs around the world are incredibly diverse, the symbolism behind them is quite similar.

“Many cultures practice their own unique rituals while enjoying their favourite beer, but the common thread that connects many of them is the way that they are designed to bring adults together, and build a sense of community,” said The Beer Pilgrim.

“Having a beer has long been acknowledged as a social leveller, where people from all cultures can come to the table as equals, and enjoy an environment where openness and acceptance is embraced. So it’s not surprising that enjoying a beer has come through as something that brings adult Australians together, along with celebrating our diversity and national pride,” added The Beer Pilgrim.

Many intrepid Australian beer drinkers have also experienced an iconic beer tradition overseas, including enjoying a Guinness in Ireland on St Patrick’s Day (11%), attending Oktoberfest in Germany (11%), drinking a beer with ice in it to keep it cold in South East Asia (17%) and drinking a warm pint in the UK (20%).

“International Beer Day is a global celebration of beer, and is a day for adult Australians to raise a toast to this humble beverage. It is also a chance for people to taste a new nation, by choosing something a little different. If your preferred style of beer is a lager, why not try a hoppy pale ale or a stout, and if you always reach for a local brand, there is no better time to sample an international beer,” said The Beer Pilgrim.

The Beer Pilgrim is also inviting Sydney-siders over the age of 18 from all countries, cultures and backgrounds to come together and take part in a World Record attempt for the ‘largest beer tasting at a single venue’ on International Beer Day, Friday 1 August 2014, at Level 3, Ivy Sunroom, 330 George St.

The World Record attempt starts from 6pm and adult participants are asked to arrive by 5.30pm to secure their spot and collect a tasting paddle, containing a selection of three local and international beers to sample for free. (Limited to the first 350 people aged 18+).

For more information, visit

 

www.merivale.com.au/whats-on/event/international-beer-day