Lion New Zealand secures key Australian Beer and Cider Portfolio
Lion announced today that it is adding a number of significant Australian Beer and Cider brands to its portfolio in New Zealand.
From August 2017 Lion NZ will undertake the exclusive distribution arrangement in New Zealand for the portfolio of AB Inbev’s Australian brands:
- Beer - Pure Blonde, Fosters, Victoria Bitter, Crown Lager
- Cider - Scrumpy, Harvest, Bulmers, Thomas & Rose
Lion MD Rory Glass said “This is a significant addition to our portfolio. These iconic brands will complement the existing Lion beer and cider range and extend Lion NZ’s strategic partnership with AB Inbev.
VB, Fosters and Crown lager are established popular beer brands in New Zealand while Pure Blonde which has grown at a staggering 50% over the past year is a significant contributor to the lower-carb beer segment. The addition of the hugely popular Scrumpy brand will also considerably increase our share of the cider market. “
The addition of the AB Inbev brands will increase Lion’s share of the beer category in New Zealand by 2% and of the cider category by almost 20%.
Richard Goatcher AB Inbev’s Commercial Director New Zealand & Pacific said “ We are delighted to have entered into this arrangement with Lion NZ and look forward to continued growth of our brands in NZ”.
The new distribution arrangement launches on 25 August 2017.
For further information contact:
Sara Tucker 0274 501 945
External Relations Director