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Lion Nathan and Publicis Mojo launch first James Boag’s Pure campaign

Off the back of its latest launch to the James Boag trademark – a super premium beer called James Boag’s Pure...

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November 18, 2009

Off the back of its latest launch to the James Boag trademark – a super premium beer called James Boag’s Pure – Lion Nathan has rolled out a multi-media campaign including TV and cinema spots, developed in partnership with Publicis Mojo.