12 June 2018: Lion has announced the opening of its first Little Creatures venue in Singapore, Little Creatures Mohamed Ali Lane, further tapping into Asia’s growing craft beer scene. The new Singapore micro-brewery and restaurant is Lion’s second venue in Asia, having opened Little Creatures Kennedy Town in Hong Kong in 2016.
Lion Global Markets Managing Director, Matt Tapper, said there has been a surge in demand as the Asian craft market flourishes.
“We know that consumers across Asia appreciate quality products with genuine credentials. Now is an excellent time to step into the South East Asian market by creating a home for one of Australia’s best loved craft beer brands in Singapore.
“The Lion Global Markets strategy is built around patiently and sustainably embedding our portfolio of high quality products in gateway cities worldwide. The combination of productive free–trade agreements and the emerging Asian middle class are providing just the right conditions for Lion’s expansion into new markets.
“We pride ourselves on the positive reputation that all of our venues across Australia and Asia have within their local communities. We’re dedicated to continuing this focus, to ensure that Lion becomes an integral part of the local Singapore community as we provide great beers, a great menu and a great hospitality experience,” he said.
The new venue, which will host up to 280 people, is based on Mohamed Ali Lane. It stocks the full range of Little Creatures beers, plus it also has capacity to brew on-site. The venue will also pour White Rabbit’s award-winning White Ale and James Squire Orchard Crush Cider. The range of beers complement a casual Mediterranean-inspired menu with a Fremantle twist.
Matt Tapper added: “Little Creatures offers Singapore something different. Just like in Hong Kong and through our brewers-lab concept venues in Shanghai and Beijing, craft beer lovers now have direct access to one of Australia’s most popular craft beers, now sold in 30 global cities.”
In addition to Lion’s Little Creatures venues in Singapore and Hong Kong, Lion is planning to open a third venue in London by the end of the year.
Little Creatures Mohamed Ali Lane opened on Wednesday, 30 May 2018.