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It is World Milk Day so go on, Give a Mate 8

Today is World Milk Day and what better way to celebrate the natural goodness of milk than by Giving a Mate 8. Why 8? That’s the number of nutrients naturally found in milks like Dairy Farmers, Pura and Masters.

It is World Milk Day so go on, Give a Mate 8

1 June 2018: Today is World Milk Day and what better way to celebrate the natural goodness of milk than by Giving a Mate 8. Why 8? That’s the number of nutrients naturally found in milks like Dairy Farmers, Pura and Masters.

Lion Dairy & Drinks (LDD), who owns and manufactures the Dairy Farmers, Pura and Masters brands believes World Milk Day is a great time to remind all Australians of the natural goodness of milk.

“I reckon we all have a mate who, at some stage during the day, could use some B vitamins when feeling flat, protein for their muscles, or iodine for the brain as part of a balanced diet,” said Darryn Wallace, Lion Dairy & Drinks’ Marketing & Innovation Director.

“That’s why we’re suggesting that you share a milk with a mate – in a coffee, flavoured or natural – to show that Milk Loves You Back.”

Darryn says many of us may have forgotten how nutritious milk is and the goodness it brings to all the dairy foods we love.

“And while most of us know milk is good for us, it’s not a conscious source of nutrition,” he said.

Nine out of 10 Australians don’t consume their recommended daily serves of dairy or alternatives as shown by the Australian Health Survey[1].

“Give a Mate 8 this World Milk Day is a great way to celebrate the inherent goodness of milk,” Darryn added.

Last year LDD launched its Milk Loves You Back campaign to remind Australians of the natural goodness of milk.

At the time it also released a study showing almost a quarter (21%) of women and 15% of men admitted that their main source of daily dairy was derived from coffee with milk alone.[2]

“This is the perfect opportunity for all Aussies to reawaken their daily consumption of milk and dairy products,” Darryn said.

“Share a coffee with your mate made from milk or if you want to keep it simple, offer an M2GO that they can take home or enjoy on the go!”

 

For more information visit: www.milklovesyouback.com

 

Did you know?

The 8 essential nutrients naturally found in milks like Dairy Farmers, Pura & Masters milks include:

  • Protein – for muscle growth, development and repair
  • Calcium and phosphorous – for strong bones and teeth
  • Iodine – for healthy cognitive function
  • Vitamin B5 - for mental performance
  • Potassium – for muscle function and to help with hydration

Consume as part of a balanced diet. 

                                                 

References:

8 Nutrients  MilkLovesYouBack.com.au

Recommended serves of dairy

ABS; 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12. Cat 4364.0.55.012. Available: http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/
4364.0.55.012main+features12011-12

 

ENDS

 

For Further Information, please contact:

Robyn Riley
External Relations Manager, Lion Dairy & Drinks

Tel:        +61 3 9188 6177

Mob:     +61 419 255 118

E-mail:  robyn.riley@lionco.com

 

ABOUT MLYB

Milk Loves You Back (MLYB) is all about celebrating the natural goodness of our Pura, Dairy Farmers & Masters milks and reminding Australians of the 8 essential nutrients it provides.

The Milk Loves You Back logo appears on milk products like Masters, Pura, and Dairy Farmers that naturally provide 8 essential nutrients to inspire Australians to enjoy more of the dairy foods they love and come closer to achieving their recommended serves of dairy or alternatives.

 

ABOUT M2GO

The new M2GO drinks are available nationwide in two flavours – strawberry and chocolate. With the Milk Loves You Back front of pack logo calling out the inherent benefits of milk – as well as naturally occurring protein and potassium for hydration – within each carton, M2GO is bound to be a lunchbox favourite for both children and parents. Consume as part of a healthy balanced diet.

 

ABOUT LION

Lion Dairy & Drinks forms part of Lion a leading beverage and food company with a portfolio that includes many of our region’s favourite brands.

We employ approx. 6,700 people across Australia and New Zealand predominantly and take great pride in our local manufacturing footprint, which spans 34 sites – including dairy farms, milk, cheese, yoghurt and juice sites.

Lion is a company focused on long-term, sustainable growth. We have a clear 10 year strategy to transform our dairy and juice businesses and champion the nutritional credentials of our portfolio; and build our presence in high-value categories in targeted Asian markets. To achieve this we invest in our core strategic assets – our people, brands, production facilities and supply chain.

 

[1]ABS; 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12. Cat 4364.0.55.012. Available: http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/4364.0.55.012main+features12011-12

[2] Lonergan Research 2017, commissioned by Alt/Shift on behalf of Lion Dairy & Drinks. Online Survey of 1037 Australian adults (nationally representative) and 530 children