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Our Purpose

We have made it our core purpose to enrich our world everyday by championing sociability and helping people to live well.

Our products are the perfect accompaniment to life’s sociable moments. In fact, without family breakfasts, drinks at the pub with mates and barbeques at the beach there would be no Lion.  We don’t take that for granted and we exist to make those moments that little bit more special.

Our dairy and juice products deliver essential nutrients to families across the region and, enjoyed responsibly, there’s a strong body of evidence to suggest our alcohol products can confer health benefits. By maximising these benefits and playing an active role in the community’s efforts to prevent excessive eating and drinking and anti-social behaviour, we aim to make a major contribution to helping Australians and New Zealanders live well.

We believe that if we successfully bring this purpose to life, we will achieve long-term sustainable success with the support of the community.

Find out more about Our Brands