4 June 2012: Lion today announced the appointment of The White Agency as digital partner for its Australian Beer & Wine brands.
Matt Tapper, Lion – Beer, Spirits & Wine Marketing Director said that Lion is looking to break new ground in the technology space and White is the agency best positioned to partner with us on the journey.
“While White will challenge us strategically, they also shared a roadmap aligned to our vision for the future. The consumer is very much at the heart of what we do. As they are increasingly empowered by technology, we must continue to break new ground to stay relevant.
“White’s experience in the delivery of world class solutions and a strong leadership team will evolve our marketing model, as we continue creating the most adored brands in Australia.
“Most importantly, White has a group of people who will join us in making a real difference, and have a great time doing it.
“In all honesty, we were spoilt for choice, in that Amnesia Razorfish, R/GA and Sapient Nitro were all extremely competitive. However the Lion team feel The White Agency best meets our needs.” said Tapper.
Sandy Park, The White Agency Managing Director said “We’re thrilled about winning this business. Lion is one of Australia’s leading marketing organisations and to be selected to take them forward in the digital space is an honour. Throughout the pitch process, the Lion team not only showed their broad thinking but an openness to be challenged. We’re really looking forward to joining them to deliver some fantastic work”.
For further information, please contact:
Stephanie Gold, Lion External Relations Manager: 0409 053 906
Lion brings together great household brand names including Tooheys, Dairy Farmers, XXXX, PURA, Hahn, Berri, Speight’s, King Island Dairy, Boag’s, Yoplait, Wither Hills and COON.
We believe business success comes from investing in our people and brands and by constructively engaging our stakeholders. Lion employs over 7,000 people across Australia and New Zealand and delivers revenues in excess of AU$5 billion.
In addition to direct employment, we make a significant contribution to the Australian and New Zealand economies. We are one of the region’s largest purchasers of agricultural goods and an integral component of the retail, hospitality and tourism industries.
Our products accompany life’s sociable moments, whether it’s a family meal or good times at the pub with friends. Dairy, juice, soy and the responsible enjoyment of alcohol beverages are all part of a healthy lifestyle for many people and we aim to maximise the community wellbeing arising from the enjoyment of our products while playing a leading role in helping the community minimise misuse.