Lion welcomes Australia’s largest international premium brand, Corona Extra, to it’s Australian portfolio

Sydney, March 10 2012: Lion and Grupo Modelo today announced that Lion will distribute Corona Extra in Australia effective immediately.

The new partnership builds on an already strong relationship and makes Lion Grupo Modelo’s preferred partner for Corona Extra across Australia and New Zealand.

“This is an incredibly exciting development that strengthens an already enviable brand portfolio,” said James Brindley, Managing Director Lion Beer, Spirits & Wine Australia.“Corona Extra is Australia’s largest premium beer and international premium is one of the fastest growing segments in the beer market. We are delighted to have the opportunity to further grow this leading brand in Australia.”

 #ENDS

 To place an order for Corona, please contact your local Lion representative on 13 15 13.

Background

Corona Extra is Australia’s largest premium beer with around 4.2% share of the beer market by value.